Not just any stupid slogan

[nineveh_uk]

Do marketing people have a gene that makes them incapable of appreciating how the rest of the population is likely to react to a slogan?

Somehow I can’t help feeling that the Marks and Spencer Simply Fuller Longer food range is not long for this world.

ETA: There is even an advert in the M&S perv voice.

Comments

[executrix.livejournal.com]

The U.S. Census has started collecting information. They had a couple of trucks parked near City Hall in Jersey City. The trucks are labeled "Census 2010: It's In Our Hands," so hurrah for the Safe Sex Census.

[nineveh-uk.livejournal.com]

It's a hard job, but someone has to do it.

[tree_and_leaf]

Oh God, they didn't?

*is twelve*

[nineveh-uk.livejournal.com]

They did. "Every mouthwatering dish from the extensive new menu is full in protein"

[tree_and_leaf]

Oh, I bet it is!

[wellinghall.livejournal.com]

And at you, tree_and_leaf! ;-)

[wellinghall.livejournal.com]

nineveh_uk, I am surprised at you! ;-)

[nineveh-uk.livejournal.com]

If you are surprised, clearly I hyave been failing to convey the true depths to which my mind can sink :-)

[nineveh-uk.livejournal.com]

Aargh! I didn't even think of that!

[heavenscalyx.livejournal.com]

That's better than the pharmaceutical marketing tschotchke that came out here a few years ago: a Viagra kleenex box.

With the devil man marketing image (http://seniorjournal.com/NEWS/Sex/ViagraDevil4-11-16.jpg) on the side.

And the marketers didn't understand why it was funny.

[nineveh-uk.livejournal.com]

I do not want to think about a Viagra kleenex box, but I'm sure the devil had a hand in it...

[rosathome.livejournal.com]

ETA: There is even an advert in the M&S perv voice.

I have to admit, I was imagining Charlotte Green reading it as a cutting on the News Quiz.

[nineveh-uk.livejournal.com]

I am sure she will before too long!

[wellinghall.livejournal.com]

And corpse completely ... (with any luck, at least ;-) )

[timberwolfoz.livejournal.com]

I sometimes wonder if advertising people have a bet on as to just how long they can use a proposed slogan before the clients twig.

The answer with this one, obviously, is 'after the campaign goes out, and possibly not even then.'

[nineveh-uk.livejournal.com]

The trick is for the client not to twig until after you've been paid.

[el-staplador.livejournal.com]

The advert won't load for me. I'm very disappointed.

[nineveh-uk.livejournal.com]

Clearly other people have noticed...

[el-staplador.livejournal.com]

Aha! Morning brings success. What makes it even better, I think, is the way that on the logo the word 'simply' is tipped up on end and squished up against the rest of it, so it says FULLERLONGER. My cup runneth over.

[nineveh-uk.livejournal.com]

way that on the logo the word 'simply' is tipped up on end and squished up against the rest of it, so it says FULLERLONGER

Yes, I noticed that, but couldn't find a suitable image. I'm only amazed that they didn't work "satisfying" in there somewhere.

[pellegrina.livejournal.com]

Oh no... Or could it be a really cunning attempt to garner viral publicity?

I am reliably told that the City University of Newcastle (or maybe Northumbria) got quite away into a big rebranding exercise before noticing something about their initials...

[nineveh-uk.livejournal.com]

Could be viral publicity, but it would be absolutely the wrong brand to do it for if it got out that it was on purpose, I think.

before noticing something about their initials...

Whoops...

[pellegrina.livejournal.com]

Talking about whoops, it was definitely Newcastle upon Tyne, in the acronym. Brain fail.

[parrot-knight.livejournal.com]

I suspect it's quite horrifyingly deliberate.

[nineveh-uk.livejournal.com]

I wonder - it feels the wrong sort of joke for the brand.

[antisoppist.livejournal.com]

I saw it on telly on Monday night and just thought "not more bloody M&S advertising with that stupid voice". Am obviously higher minded than I thought.

[fallingtowers.livejournal.com]

Come on, it was probably very hard to come up with this slogan...

*snickers*

[wellinghall.livejournal.com]

And I'm surprised at you, munditia! ;-)