nineveh_uk: Illustration that looks like Harriet Vane (Default)
nineveh_uk ([personal profile] nineveh_uk) wrote2010-01-05 09:40 pm

Not just any stupid slogan

Do marketing people have a gene that makes them incapable of appreciating how the rest of the population is likely to react to a slogan?

Somehow I can’t help feeling that the Marks and Spencer Simply Fuller Longer food range is not long for this world.

ETA: There is even an advert in the M&S perv voice.
ext_20923: (cat scorn)

[identity profile] pellegrina.livejournal.com 2010-01-05 11:19 pm (UTC)(link)
Oh no... Or could it be a really cunning attempt to garner viral publicity?

I am reliably told that the City University of Newcastle (or maybe Northumbria) got quite away into a big rebranding exercise before noticing something about their initials...

[identity profile] nineveh-uk.livejournal.com 2010-01-06 08:31 am (UTC)(link)
Could be viral publicity, but it would be absolutely the wrong brand to do it for if it got out that it was on purpose, I think.

before noticing something about their initials...

Whoops...
ext_20923: (cat scorn)

[identity profile] pellegrina.livejournal.com 2010-01-06 09:42 am (UTC)(link)
Talking about whoops, it was definitely Newcastle upon Tyne, in the acronym. Brain fail.