Now I'm looking at Hovis slogans through history (http://www.hovisbakery.co.uk/pdf/Hovis_History.pdf), trying to find one that could become a motto. "Promotes Digestion" would certainly be mystifying, and "Ensures a Healthy Race" has rather unfortunate connotations. I quite like the idea of the armsmen being traditionally known as the Sandwich Men ("Are You A Hovis Sandwich Man?"). How about "The Best of Both Worlds"?
I've also found out that Ridley Scott directed some of the Hovis TV adverts. Hovis Family/Bladerunner crossover, anyone? (Hovis Family/Gladiator would be too easy, what with his family disappearing into a field of wheat)
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Date: 2011-08-10 09:04 am (UTC)Now I'm looking at Hovis slogans through history (http://www.hovisbakery.co.uk/pdf/Hovis_History.pdf), trying to find one that could become a motto. "Promotes Digestion" would certainly be mystifying, and "Ensures a Healthy Race" has rather unfortunate connotations. I quite like the idea of the armsmen being traditionally known as the Sandwich Men ("Are You A Hovis Sandwich Man?"). How about "The Best of Both Worlds"?
I've also found out that Ridley Scott directed some of the Hovis TV adverts. Hovis Family/Bladerunner crossover, anyone? (Hovis Family/Gladiator would be too easy, what with his family disappearing into a field of wheat)