Dear bum bag manufacturers
Jul. 17th, 2026 04:01 pmI wish to purchase a bum bag. I grant that these are unattractive items with a silly name, but they are also useful for e.g. a relatively short hike when not needing to carry a rucksack, or avoiding putting weight on the shoulders or upper back.
Yet brands persist in denying reality:
* calling it something other than a bum bag will not make it not a bum bag. You may think that "belt bag" or sounds trendier, or that "waist pack" or "hip pack" sounds more rugged and outdoorsy, but it is still a bum bag.
* it is still a bum bag when your adverts model it slung around the neck/shoulder like a highly uncomfortable bra. You know it, your customers know it, it is a bum bag.
Look, just be grateful the UK doesn't call them fanny packs and call it a day.
PS If that is 3 litres in capacity, then I can only assume you are measuring on the kind of scale more usually reserved for highly insecure men.
Yet brands persist in denying reality:
* calling it something other than a bum bag will not make it not a bum bag. You may think that "belt bag" or sounds trendier, or that "waist pack" or "hip pack" sounds more rugged and outdoorsy, but it is still a bum bag.
* it is still a bum bag when your adverts model it slung around the neck/shoulder like a highly uncomfortable bra. You know it, your customers know it, it is a bum bag.
Look, just be grateful the UK doesn't call them fanny packs and call it a day.
PS If that is 3 litres in capacity, then I can only assume you are measuring on the kind of scale more usually reserved for highly insecure men.