Marketing

[nineveh_uk]

How the TK Maxx website described this garment that I purchased recently:

Description: Green high neck hoodie
Colour: Green (obviously)

How the manufacturer (Naketano*) described this garment:

Description: Ralle Rizzo Pimped IV
Colour: LSD Trip Melange

Fortunately it is a cosy sweatshirt with a high collar, and no-one knows the name when you wear it.

I think that someone should tell them that naming your sweatshirts things like I Will Fuck Your Brain ceased to be cool and edgy around the time the Sex on the Beach cocktail hit the mass market.

They do get it right sometimes, though: the Jedi Path looks exactly what a Jedi would wear on a chilly planet. Luke probably has one stashed in a cupboard on Skellig Michael.

*German

Comments

[nineveh_uk]

*Google translates* Well, that's certainly an interesting choice. I think they're mostly concerned with being Edgy, but it certainly ends up being bizarre. Is the aim to ensure that only young and hip people buy the clothes, hoping that the staid will be put off by the names? And what is a horny "Senfmaus" anyway??